MULTIMODAL STUDY OF SELECTED CARTOONS IN NIGERIAN NEWSPAPERS

Jane Ifechelobi, Chiamaka Rosemary Ilodinso

Abstract


This study aimed to identify the different modes of communication and how they correlated or act independently in communication using Visual Semiotic Theory. Multimodality perceives communication to be more than verbal or written language. It propagates that communication has always involve diverse modes, like images, colour, layout; all which has its own meaning potentials. Using Visual Semiotic theory, the study analyzed the pragmatic implications of the components of visual so as to interpret and understand visuals as an aspect of mode. The analysis indeed showed that cartoon is a visual semiotic mode that would expand the readers’ interpretative repertoires and also strengthen their capacity in constructing and interpreting multimodal texts.

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